Monday, April 21, 2008

Product Action

After a long time servicing projects and being in reactive mode, we took time to step back, reevaluate our lives in office . While my patience had run out in 4th month of the job, doing the repeated tasks, I had to wait for 5 more months for my team to come out of the hood and challenge our working style and realize that they can do a lot worth their character.

As I said in my earlier post,

Evolution Story - Power of Need establishing the need is an organic process and needs to be incubated for the time it takes. All you can do is to mould the thinking in subtle ways in hope of acceleration the need for change.

To the real story now...

In the step back exercise, we decoupled and dis-integrated all our project assets to its atomic level (yes including the efforts). On analysis we found that rather than hand crafting the integration of the assets, the technology we are familiar with was more powerful and could do most of the tasks better. All it required was the basics of XML and the power of integration with Action Script.

So we started our journey within the project time frame to risk our reputation of on time and quality delivery and try the creation of productivity improvement tool. Hats off to my team that even though the basic idea germinated in me, the execution took its own turn and was not stamped with my control written on it. The positive outcome of the exercise was that we now have a tool, started for internal use, has a good UI (yes we are designers first) and is web based with the simplest of usability that hides the complexities that is associated with simulation design.

Looking now at the output, each one of us have started thinking that product creation is a great way to service every project. Rather than ONLY provide an output that is usable to customer, the thought magic is now to create a product that can be extended, customized, maintained, changed frequently at customer's will which at the same time will reduce the work load or rather provide us with the challenge of working on better mind stimulating creatives.

The product action has just kicked in. Hope it sustains the way of thinking and brightens our future.

How else have you incorporated the service around a product, rather than a service or product service model?

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