Tuesday, May 20, 2008

Is there a "Sholay" in your arsenal

How many times have you watched "Sholay" movie? The answer probably will be "many" times.

For readers not familiar with bollywood, Sholay is an all-time hit and iconic movie that has withstood many spoofs, copies of the storyline, a flopped remake and many jokes spanning the characters. Still the movie is watched by people who knew the crowded theatres at that time and now cozy in the TV sets by a generation not witness to the first release and the hit culture set in that time.

What sets apart the movie from so many movies and other hits available from that time even from the same actors in various other roles or similar ones in other movies? There is no simple answer. However there can be a simplest logic given to the hit - It is lovable, watcher(user) friendly, good masala combination of action, dialogues, songs, dances, locales and best of all timed well. Which simply begs the question - Why is it difficult to create another "Sholay" then?

Hmm, rather than researching and answering which many greats are investing their time in, can the question be answered - Have you got a "Sholay" magic in your kit ? Have you delivered one in your career ? If not, when can you know that you have delivered one ?

Well, while compiling a list of demos of past work, my team has worked on, we always stumble upon this little game, that has always got our prospects excited and got us to talk the next level.

We always wonder what is in it that potential customers link it to or get attracted to. There are better works that we are proud of - more creative, more animation, more illustrations, and more business results achieved with better solution and more repeat orders than this little game has got us.

But still we are surprised that this game with the ordinary common theme, gets repetitive after 10 moves, but never ends and keeps giving you points, done a couple of years ago, and has not even given a facelift, is still fresh and looks very refreshing.

As with researchers trying to replicate the "Sholay" formula, we are also trying for the formula to create one more atleast to our arsenal.

Is there a "Sholay" in your arsenal ?

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