A huge investment for a great product gets built
incrementally, iteratively, intelligently and importantly
1. Stay ahead with lots of good features according to changing trends
2. Allow time to listen in to users
3. Prioritize scope and tell stories that can sell.
A dawn of realization happenned when I saw this in the product demos at my client site.
SCRUM is a promise that allows you to do well, keep the project health well and stay fit with all stakeholders expectations.