When I joined one of my ex-employers in year 2002, after a few months of getting hang of things, we realised the need for strong marketing and sales pitch.
Apart from usual brochures, collaterals, capability documents, case studies, the realization was that these are usual stuff, that everyone have stopped the distinction to master them.
In a small team of just 8-9 people, 4 of us took the task of creating a showcase project and a extranet website. The results were amazing. Within 2 months, we had both the deliverables, which to this day, remain our pride.
In the current organization, the same rally could not happen for quite some time. We realized the need, but went about in different directions. The channelization was frittered with so many twists and turns that we dropped the ball many times. As a leader, I might take the accountability, but each one responsible in the team, also played their part.
Fast Forward to this month - May 2009. A small, focused team joined a internal initiative group. One of the "actioners" is from my group. She spread the "viral" to 2 more enthusiastic participants. They came up with an idea and it was executed by a team (majority of team members from my team) in less than one month. Further more, the sustenance model, envisaged is amazing.
So what did this team do ?
Well, they turned to the age old, effervescent communication model: Story Telling.
The Medium: Screen Savers.
Sustenance Model: Create sequel to the stories.
Imagine this: Every time your computer snoozes, this screen saver comes up. I might not see it in my machine, but I could get to see it in other machines. In people, who are not disciplined to shut off their monitors, this is a good excuse.
In just a month, every idle screen in the global company showcases the story, execution created by my team.
Isn't this the best marketing stunt ?