The way to market an IT solution - Look at the storyline and how they build it.

Was digging thru my mail archives and found this one addressed to my team during the release of Google Wave. Felt good again about the email, that I am sharing....

You must now have realized that work alone is not going to get you places. You need to talk, evangelize, support, energize, and invigorate the work.

As usual, Google guys have got it right with their latest offering.

http://wave.google.com/

My suggestion: Create a group and watch it together. You will have lot of lessons and insights to change your work practices.

Note: It is the developer guy who speaks, types fast (uses spell checker in right way) and yea dances too. The PM just prompts.