Sunday, September 20, 2009

TOP 5 business considerations for Social Media adoption

Social media is a world to live in. As there are many tools, places to attract a social and cultural group, it is important to understand the prime considerations. While there can be an extended list, the below list is written in response to a query on "Why should I invest in Social Media Marketing, What should I not do and Is there something that I should be aware of?" for a prospect who is new to the subject.

Why should I invest in Social Media Marketing:
1. It is here to stay. It is real business. It is the potent marketing weapon for keeping your customers. Mark your presence TODAY to gain the social media experience.

2. As with age, social media gets stronger by the day. You cannot expect to build and stage manage one. The paradox is the more it grows, the more attention it deserves.

As with neighbourhood friends, social media networks at the most lie dormant. They never vanish. As we get energised when we bump into a long lost friend, the dormant nets just need a trigger to wake up.

Once out in the world, you are on your own is an oft mentioned saying. It applies to social media as well. The content you release in social media is for the world to consume. You never know who would like it and when. The paradox is to succeed in social media, you need people. You cannot make a mark on your own.

5. The name, fame and spread of word for you is real. People recognize you for what you have done to them and develop a self-interest to propagate it in their crowd. How many times, have your customers referred you multiple times to multiple friend of theirs and take special interest for your business? Social media people do it. The motive here is "association" with like minded people and it is amazing to see how many people like you for who you are.

What should I not do:
1. Social Media is an organic evolution and not an instant gratification project. You get to see people following you, reading your content after you achieve critical mass. The unfortunate part is that the threshold is not a constant and varies from individual to individual. So without patience and focus, do not enter this world.

There is no room for translucency in the name of transparency. You will be exposed if there is a hidden catch.

3. Do not pay for social media activities and think people with wages can deliver to you. They can at most help you. But if you are not there, your efforts in social media is not recognized. It should come from within. Authenticity is always tested on you by the entire world.

Always be responsible. There is no pardon for transgression of social morality or insensitive wit.

5. It is a culture and cannot be made a rule/mandate. If you cannot be part of it, want to modify the rules, do not enter through the door.

Is there something that I should be aware of:
1. Social media will always remain a child. It is your own child. You need to give it attention always and cannot end loving it. It means you need to be a caring parent and enrich this medium with your attention and love. The constraint is you cannot get busy and leave this to junior staff to handle on their own.

2. It is a one-way street. Once in social media, orphaning or dormancy is a major flaw. Never get in without sufficient time or with half-hearted move. The efficiency of social media is directly proportional to the activeness on your part and activeness in equal proportional of network team.

3. The time to give information is when it is created and immediate. Back dating and back tracking information is not a worthwhile exercise.

4. Thankfully, it is technology that powers it. Paradoxically, it is not technology that drives social media. It is people and real people, with authentic values, special interests and good content who are still a minority in the social media world.

5. Irrespective of who you are in real world, social media recognizes 1 role: Specialist.
Explore, Research, Assimilate, Investigate, Analyze and then capture them suitably to share them for the world to know you.

Would love to hear about relevant and similar posts for own improvement.

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