Thursday, May 12, 2011


When something is not right, the proposed plan is not going to work, the management decisions are slit and drowned in the throats, the first signs of revolt will be from creatives. The pen-down strikes is famous and will be in the form of key thought provocators to leave for greener pastures than to fight a battle losing their age and time in what could be used in more fruitful creative pursuits.

Creative people are not ones who always start from clean canvas and start from scratch. Nor are creatives who always yearn to create everything new everytime. That is a bad attribute and such individuals never can get close to being a creative. Creatives are an inspired gang who go beyond social prophecies and exist to live for their spirits and create their self satisfaction boundaries. The boundaries that are truly personal. It is not that they do not need social attention (as in Maslow social layer). Their cravings are for their belonging within environment that allows them to contribute their own ways. Creatives find places more viable where they can take up existing chaos and are able to thrive in seeing the path within.

Organizations looking at managing Human Capital programs for creatives need to go beyond compensation, training programs and creating their growth paths towards creating opportunities for networking, interactions and empowering them with resources to allow the creatives to explore themselves.

Creatives need empowering managers.Managers who allow 360 degrees freedom to move themselves around as long as ideas, thoughts and deliverables are harmonious in existence within an individual. This is because creatives are self-managed with their time, are conscious of the efforts and are controlled in executing their ideas. Creatives look towards shipping their work often and are eager lot in seeking feedback. Hence managers practicing frequent positive toned feedback and holisitic examples towards honing their character is a desired way for managing creatives. Many times, managers give feedback for homogenizing creatives within their groups for ease of appraisals. This works against creatives in continuing their work.

Creatives are idea fountains who don't pass on fads and jump into every visible opportunity. They need time to sink and sync up with relative environments. When they take the first step and mind it, it shouldn't be a management mandate, they are sure to see it to their fructification.

"Half creatives" look up and around for taking up their work and seeing it executed by others. But it is not the completely developed individual who has the creative abilities to network, seek, inspire, work around and get their desired results. Self and all-round developed creatives always and always will be the first to see their results. It is an insult to present their ideas to them and make them a second recipient.

Creatives are inspired by work. Not that they need to see their titles and select the work that is assigned in their job description. Creatives job description is simple: Get the job done. Run till the last mile. Seek and see the satisfaction and glee in the customer.

Are you a creative ?

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