Affordances

Cheap is never a selling point.
Cost perception is. 
Feel of quality is.

Attention to customer helps.
Engagements  at peer levels gets you a favor.

Response centricity with specifics gets you confidence.
Getting from happy to patronizing clients is the peak. 

Affordance to a product or service is always not a function of purse strings and needs.
The desire to work with, expect and the mental price tuning for the expectation is the affordance point for business to take place.